Dec 01 2021

Locally sees a 501% surge in pickup and delivery transactions on Black Friday.

By Calista Tufankjian   Communications | Business Development

Despite a surprising overall drop in e-commerce sales on Cyber Monday, Locally, the premier online-to-offline shopping network, saw an enormous 501% increase during the important holiday shopping weekend. The results highlight the new reality of shoppers who researched their purchases online but preferred an at-store pickup or same-day delivery.

Continuing a multi-year trend, Locally also saw a 430% overall increase in "o2o" (online-to-offline) transactions for the month of November.

I speak to hundreds of shops per week - all of which are seeing increased footfall driven by high-quality online engagements. Many of them agree that while shoppers really do prefer to start their product research online, most will end up heading to a nearby store for pickup, fitting, service, installation, or perhaps to ask a few more detailed questions. Our average retailer is getting tens of thousands of in-stock referrals per month. Google estimates that almost 70% of those shoppers will head to a local store after seeing that a product is in-stock.

Tom Whelan, Locally Retailer Activation Manager

Other Locally Black Friday Stats:

  • Locally powered over 50M shopper engagements.
  • 2.57M unique shoppers found the products they are researching at a nearby store.
  • The platform made 8.2M in-stock-nearby product referrals.
  • Nearly 12,000 stores received at least one in-stock product referral.
  • Nearly 200,000 stores received an address, call, or directions referral.

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  • Get a Demo - and see how Locally drives shoppers to nearby purchases

About Calista Tufankjian

Calista is a recent Providence College graduate where she studied Marketing and Sociology. Her experience working within the Marketing and PR Industry, led her to Locally. She now helps Locally acquire new clients, manages all social media and coordinates communication output.  View all posts by Calista

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