Sep 23 2021

Locally Dives into the Scuba Industry 

By Calista Tufankjian   Communications | Business Development , Mike Massey   Founder & CEO

Locally and SCUBAPRO have teamed up to help divers find their favorite gear at a nearby store. SCUBAPRO is a leading diving equipment manufacturer with an enormous number of loyal customers. The goal of the collaboration is to make SCUBAPRO's equipment more readily accessible for Divers by surfacing the inventory of their favorite dive shops online. Local dive shops gain an easy and free way to show what’s in-stock while also gathering valuable insights about what local shoppers are browsing for online.

Divers can now spend more time doing what they love rather than spending hours searching for new gear, hoping what they buy will work, and waiting for it to be dropped off on their doorstep. This partnership will strengthen SCUBAPRO's expert dealer network while improving the overall shopping experience for shoppers with an “on demand,” same-day path-to-purchase.

SCUBAPRO's Team goes on, “We are very excited to partner with Locally in a successful effort to drive traffic to our dealer network. Our goal is to provide a best-in-class experience for our customers online. With our continued partnership with Locally, we are ensuring that our customers can quickly and easily purchase our products and get back to doing what they love…diving!”

-Joe Stella, Group Vice President, SCUBAPRO

Locally is very excited to dive head-first into another industry where we can foster our goal of supporting the health of local economies anchored in healthy, locally-owned stores.

Locally’s Director of Business Development, Teddy Schiavoni, continues, “We strive to be a good partner to the scuba community and help build connections between great brands like SCUBAPRO, its network of expert dealers, and their shared shopper, the enthusiastic diving community.”

Start your shop: SCUBAPRO


SCUBAPRO is the world’s most iconic brand of dive equipment, built by and for those whose passion is found below the water’s surface. Founded in 1963 by Gustav Dalla Valle and Dick Bonin, SCUBAPRO remains the industry’s gold standard for innovation, performance, reliability and durability. The company’s products blend advanced technologies with intuitive, sophisticated designs, allowing divers to focus on their dive experience, not their gear. For the hobbyist to the professional, SCUBAPRO’s portfolio features industry-leading regulators, dive computers, BCDs and thermal protection, along with a full line of masks, fins, snorkels, gear bags, scuba accessories and divewear. A Johnson Outdoors Inc. company, SCUBAPRO employs more than 200 diving enthusiasts in 10 countries on four continents. Learn more at or join the global SCUBAPRO community on Facebook, Twitter and Instagram.

About Locally:

Locally was founded in 2014 in anticipation of changes in consumer behavior. It was obvious that shoppers were increasingly turning to internet-connected devices for product research and that meant that nearby stores, the brands they carry, and their on-hand inventory were becoming invisible to an increasing number of shoppers. Locally is the solution. Today, Locally works with tens of thousands of stores to present their real-time inventory to nearby shoppers using e-commerce tactics while providing shoppers with on-demand purchase options like local pickup and same-day delivery.

About Calista Tufankjian

Calista is a recent Providence College graduate where she studied Marketing and Sociology. Her experience working within the Marketing and PR Industry, led her to Locally. She now helps Locally acquire new clients, manages all social media and coordinates communication output.  View all posts by Calista

About Mike Massey

Mike is a third-generation specialty retailer and owner of Massey's Outfitters in New Orleans. He pioneered both e-commerce and marketplace sales before realizing that shopper behavior was changing and brick and mortar needed a paradigm shift to keep up. At Locally, Mike is the head of strategy, operations, and partnerships.  View all posts by Mike

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